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August 2007.
Móstoles Industrial Chooses Bitam for Strategy Alignment and KPI Monitoring
Leading Spanish Manufacturer Chose Bitam From Top Competitors For Self-Service Capabilities for Business Users

Mexico City, Atlanta, GA, & Madrid – June 2007. Bitam, a Software 500 company and global provider of Business Intelligence (BI) and Enterprise Performance Management (EPM) solutions for companies of any size, announces the addition of Móstoles Industrial to its growing list of international customers. Because of a growing number of diverse product offerings, Móstoles chose Bitam's Business Intelligence solution to help better organize, align, and deploy the company's business strategies and objectives and to help business users gain access to information without having to ask IT or another department for assistance.

“After a thorough research process, Móstoles Industrial chose Business Intelligence solution over solutions from competitors like Discovery, Cognos, and Business Objects,” said José Manuel Ruiz Galea, IT Director of Móstoles Industrial. “Bitam is the only one that allowed management and business personnel self-service and easy access to monitor our Key Performance Indicators (KPIs) and objectives.”

“Bitam is committed to providing Móstoles Industrial with the solution that best fits their needs, as well as standing by them long after the solution is implemented to offer support and guidance through the changes faced by such a strong and growing company,” said Jenaro Guillén, General Manager of Bitam Europe.

Móstoles Industrial is a leading furniture and material handling equipment manufacturer headquartered in Madrid. The company is divided into 4 main business units:

• Furniture Division: Designs and manufactures tradition and classic kitchen cabinet and furniture designs for the home and hotels, along with a wide variety of wardrobe and internal door products.

• Internal Logistics: Focuses on the design, construction, and installation of complete systems for Distribution Centers, including material handling equipment and software.

• Commercial Installations: Specializes in the design and planning of sales areas for large department stores to medium and small retail stores. Includes products for in-store traffic flow, shopping carts, display cases and shelves, and checkout equipment.

• Office Furnishings Division: Provides contemporary and modern office furniture and office dividers.

Bitam offers a unique, tightly integrated Business Intelligence suite that incorporates strategic planning, business intelligence, Business Process Management (BPM), and Business Activity Monitoring (BAM). Bitam designed the suite with a single , metadata layer integration at the platform level across all modules, which enables the one-time definition of variables, dimensions, metrics and alerts in a single place at one time, then subsequent reuse of these defined variables in any report or analysis, anywhere across Bitam's entire software product suite. These variable data definitions work across data management, analysis, scorecarding, dashboarding, and performance management. Bitam Business Intelligence solutions focus on the entire spectrum of corporate information, providing Móstoles Industrial with the right features to present key performance indicators, interact with data for detailed analysis, and publish information to ensure that it is received at the right time, by the right person through the right channel.

About Bitam
Bitam is a global provider of Enterprise Performance Management (EPM) software solutions for Business Intelligence (BI), Financial Planning, and Strategic Planning. EPM software powers the metrics that enable performance reporting, governance, and accountability that help businesses analyze, plan, and manage their business operations to meet business-critical goals. Bitam solutions are known for their rapid deployment, a high rate of adoption by users, low implementation risk, lower costs, ease of use, minimal training requirements, and wide acceptance by the international operations of companies of all sizes. Bitam, founded in 2000, is headquartered in Atlanta, Ga., with 18 global offices spread throughout the United States, Europe and Latin America. Bitam has served more than 1000 customers including Pfizer, Coca-Cola, Home Depot, Johnson Controls, Pemex, GNC, Black & Decker, Janssen and government clients, through direct sales or our extensive partner network. For more information, visit www.bitam.com. 

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Tracy Fabian, Public Relations at tfabian@bitam.com.
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