Regional Airline Transforms Fleet and Performance.
Regional airline began using Bitam for more efficient data gathering and analytics to price out fares and promotions. They wound up transforming their fleet of regional jets, entering new markets and posting the best turnaround time in their market.
Case Study: Every week, once a week, airline operational executives at a regional carrier would gather to review fares and to analyze information such as the markets they served, weekend rates, roundtrips, one-ways, specials, and a host of other data. Unfortunately, so much time was spent attempting to gather information that very little actual analysis and strategic work took place.
By implementing an enterprise performance management system, executives were able
to view all salient data on markets, routes, pricing and promotion. The cognitive abilities
of the Bitam solution allowed executives to go one step further. They realized that if they altered their fleet to use more regional jets, they could reach underserved markets and dramatically change their financial assumptions. The management system also
empowered ground crews to realize faster turnaround times which aided overall profitability. Today, the regional carrier is competing against and beating international rivals.
Results
Broad, strategic changes to
fleet make-up & markets
served
Best Industry Turnaround
time Improved airline
profitability
Bitam Solution
Enterprise Performance Management system efficiently gathers all fare, promotions and market profitability data to a single, portal view for easy review. Predictive analysis aided strategic business planning and financial assumptions.
Issue
Incomplete, unreliable
airfare, profitability, fleet
use and downtime data
Poor load factor (seat
availability) performance
Inefficient ground service
and maintenance
operations