Recent research conducted by Atos Consulting in Q2 2008, shows that Bitam’s Business Intelligence and Strategic Planning solutions stand out as main players in the EPM industry in Spain, taking leading positions in some segments.
Atos Consulting based its research on internal sources like specific studies and research on products, markets and segments, as well as past diagnoses and benchmarks.  It also considered external sources like Gartner, Forrester, the Internet and others.
This study considered the main software tools in the market including: Bitam, Business Objects, Cognos, MicroStrategy, Oracle-Hyperion and QlickView.
Atos Consulting is a global consulting company with extensive  knowledge in the Spanish market; it also has a wide network of contacts in various   sectors where important references can be mentioned in the horizontal and vertical markets.

As part of the research,  different buying factors were analyzed. Find them with their corresponding weighting  factor in the following table.


Source: Atos Consulting - December 2008 (Spanish only)

According to the Business Intelligence tools survey results Bitam Artus® is listed as a leader in the segment of companies between 100 and 300 employees and shows a strong position in the segment of 300+ workers, where there is no clear leader, in the Public Sector and in the Regulated Sector.

Source: Atos Consulting - December 2008 (Spanish only)

Artus stands significantly above the rest in the factors of Price / Functionality, Price, Ease of Use, Implementation Time and Maintenance, while presenting a lower appreciation in terms of Brand Image and Confidence in the distributor.
"The results of the Atos Consulting study reinforced the idea that we have the best product based on the best technology and with the most favorable ROI in the market, although we must strengthen the aspects related to the branding and positioning, "said Jenaro Guillen, CEO of Bitam Europe.
In parallel, we analyzed the market for tools focused on the planning and management of the strategy which support diverse methodologies like Kaplan and Norton’s Balanced Scorecard. The tools considered as the most significant were: Bitam Stratego®, Cognos, Infor, Gryphon, SAS and Strategy.
The following table shows the positioning of Stratego:

Source: Atos Consulting - December 2008 (Spanish only)

Stratego has a leading position in terms of Price / Functionality, Price, Ease of Use, Implementation Time and Maintenance. However, it shows a weaker position when analyzing the factors associated with Market Positioning, Brand Image and Confidence in the distributor.
"After this study, Bitam  released its sixth generation of solutions called Bitam G6, which represents a functional and technological change which should soon generate an improvement in the image and in our positioning. In the  few months since the G6 release , its effect is clearly significant, "said Juan Carlos Garcia, Business Development Director for Bitam Europe.
Bitam G6 allows all of the Bitam products to coexist in one platform with database independence within the Windows, Unix and Linux operating system platforms.  This change will enable Bitam to position itself as an important player in the Public and Financial Sectors, which are the most prone to these technological environments.
 Bitam G6 has brought about a revolution in technology for business intelligence tools by focusing on supporting information management processes, both strategic and financial, as well as operational information for any area. Bitam G6 incorporates all the functionality that a manager needs to get value out of information. It allows an Executive to manage the company based on the data and not just by viewing and analyzing information but by incorporating new features to make better informed decisions. The revolutionary functionality of Knowledge IntellligenceTM is a built-in knowledge base incorporating all previous actions, causes and measures taken earlier in the Organization.

About Bitam
Bitam is a global provider of Enterprise Performance Management (EPM) software solutions for Business Intelligence (BI), Financial Planning, and Strategic Planning. EPM software powers the metrics that enable performance reporting, governance, and accountability to help businesses analyze, plan, and manage their business operations to meet business-critical goals. The Bitam suite of solutions offers a rapid deployment rate, an industry leading user adoption rate and low total cost of ownership. Bitam, founded in 2000, is headquartered in Roswell, GA and has a presence in more than 20 countries worldwide. Bitam has served more than 1500 customers including Pfizer, Coca-Cola, Home Depot, Johnson Controls, Pemex, GNC, Black & Decker, Janssen and government clients, through direct sales or our extensive partner network. For more information visit: http://www.bitam.com/